In 2008, after several venture capital companies purchased a 5% stake in LinkedIn for $53 million, the company was valued at $1 billion (post-money valuation). Considering we’re in 600 global locations, it would cost millions to build brand awareness, and localizing would be a … Describe Your Company. You might want to have two drop downs with the first selecting a group and the second selecting the specific industry within that group. Some companies have longer names but use an abbreviated version such as, ‘The Coca-Cola Company’ and ‘Coca-Cola’. Everyone! Many companies are not yet utilizing LinkedIn company pages to their full extent, and many more have not begun to consistently update their company page status. 4. Currently, Career Pages are a premium feature, but if you use your LinkedIn company … • Online Presence and Reputation It looks like linkedin no longer wants to share anything with their API. LinkedIn can be difficult to figure out how to use when you run your own business. In fact, your profile is viewed up to 29 times more if you have more than one position listed in the experience section. If you’re wondering if LinkedIn is a fit for your business or asking questions like Who should be on LinkedIn? More than 50% of all social trafficto B2B sites comes from LinkedIn. LinkedIn | 14,477,213 followers on LinkedIn. It works. Your company page on LinkedIn can list a group of employees; in addition, your company name is displayed on your employees' LinkedIn profiles. This is the place to include relevant information about your business, similar to what is on the About Us Page of your website. Main content starts below. This company has not yet been listed. BEFORE you make any changes to your Experience section, you may want to turn your notifications setting to OFF (by clicking on the slider in the right hand sidebar) – Remember to turn them back ON when done! Linkedin Industry List An important part of your Linkedin profile is industry selection. Not having a LinkedIn profile photo is a big mistake if you’re job searching. LinkedIn pages mimic the difference between a personal and business Facebook pages. Many businesses are limiting their potential by not having a LinkedIn company page. Even if you don’t think that someone will be looking for a plumber or a daycare provider on LinkedIn, you should still have a personal and business page. Many LinkedIn users’ personal profiles are NOT correctly linked to the LinkedIn Company Pages of the companies they work for. • Marketing Strategies The difference between a LinkedIn personal page and a LinkedIn company page is that A representative at a Phoenix hospital viewed her hospital’s Company Page follower list and saw that John was following her company. • Local Business B2C brands c… Roll over the ‘Experience’ section to see the edit icons appear. Your email address will not be published. Here are some things you can do with your LinkedIn company page: There’s a basic run down for you—now go connect on LinkedIn! 2. • SEO While you may not find a perfect match, do your best to select the industry most like yours. Running a business can be tough. 1. Similar to Facebook, news and articles will show up on a news feed that your connections post. LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. Whether you’re brand new to LinkedIn, or you’ve been on there for years, there are default settings on your account that you may or may not be aware are already there – settings you may want to change depending on what they … You can’t link your business’s website to your personal page—LinkedIn links to internal pages only. With more than 675+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. That’s why being able to showcase your individual professional journey on LinkedIn is a great way to help you stand out to potential new connections, customers and recruiters. The difference between a LinkedIn personal page and a LinkedIn company page is that one is about you and the other is about your business. Your business has nothing to lose by using LinkedIn. Learn more about our guided marketing and advertising solutions. 3. Think of your personal LinkedIn profile page like a resume or CV. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Scroll down to the ‘Experience’ Section – note that you DO see my logo here, that indicates that I AM linked correctly. Think of the early days of Facebook pages—now almost every business has a Facebook page and it is very difficult to get into the news feed of your fans. You will also notice that this area is where you would go to REMOVE the entry from your profile. Clicking on the ‘Edit Display Name’ link will open up a new pop up window which includes a field where you can change this info. A place to grow your business on LinkedIn. To do this, scroll down the page until you see the bar. 3. Browse featured company pages. I many cases the people attached to a LinkedIn company page are NOT a true reflection of its employees. If you're like most, you'll find the Linkedin industry list to be incomplete. Use your LinkedIn personal page to connect with employees, friends, other industry professionals, former classmates, and people you meet at networking or other events. Select your desired LinkedIn connection or company from the list of connections that appear in the drop-down box (you must be a first-level LinkedIn connection to show up in the drop-down box; you don’t need to follow a company to include a company name, however). How to Add Your Logo to Your LinkedIn Company Page, Building a Tribe Online – a Client’s Success Story, Building a Social Platform to Launch a Book, Using LinkedIn – A JobSeeker’s Success Story. On this person’s B profile, I was able to see Person A’s name under “people also viewed”. and Do I need a LinkedIn company page? LinkedIn company page describes your business—what your business does, location, business updates, blog posts, etc. Click here for a tutorial on how to add your logo to your LinkedIn Company Page. Send them a link to this blog post so they can fix this. As you can see in the example below, there is another company with a VERY SIMILAR name. The social media website is for businesses and employees to connect online but many small business owners are hesitant to use it. A LinkedIn personal page is used to connect with other people. If you are a business owner and/or if you are managing your company’s LinkedIn Company Page, the first step is to correctly NAME YOUR PAGE. Careers Page. Weinstein: But absolutely do not claim you still work for a company when you don’t.. Granger: Correct.. Stop Expecting People To Endorse You … That means that if someone Googles your name, your LinkedIn page (with your business information) may be a top search result. comment on, or like. For Aidan Taylor Marketing, it's "Marketing and Advertising". 7. She clicked to … 5. Start typing the company … Most recruiters can look past it in the initial candidate search process. Your LinkedIn company page is also good for improving your SEO to get your business found online. Sure it might be redundant, but it’s the right way to do it. You can type the name of the company, click the company name that has a logo and save the Experience and it doesn’t appear. One option for getting around listing the fact that you're unemployed is to leave your LinkedIn profile as is, without updating it. ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Your unique career path is a big part of who you are today. Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Complete your status update and share it. LinkedIn can be a confusing place. It just seems odd, and brings unnecessary concerns. How Company Profiles Are Built . Roll over the ‘Experience’ section to see the edit icons appear. #InItTogether Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. This is a recent glitch with LinkedIn. In this article you'll find out how to create a LinkedIn company page to promote your business. Click on the icon next to the Company Name to change it. Why? If for some reason that is not available, adding ‘Company’, ‘LLP’ or a keyword associated with your business, may be necessary. LinkedIn is free and easy to use. If you're not looking to make public who your employer is, one way around it on LinkedIn is to simply state "Company Confidential" in the field requesting your current employer. Also, LinkedIn will not hyperlink your website so even if you include your website somewhere on your personal page, even in the employment section, LinkedIn users will not be able to access your business my simply clicking www.mybusiness.com. Isn’t that redundant? Company Directory Log into LinkedIn and go to ‘Profile’ and then ‘Edit Profile’ in the drop down menu. In this high tech world, everyone should be on LinkedIn. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. Capital IQ is a technology and financial services company that acts as the research division of Standard and Poor's. Even if you work for yourself as a consultant, practice owner, coach, or sole proprietor, you should have a page for your business on LinkedIn. Your personal page is where you put all of the information that you want to share about your professional life. How to Add a Company Logo to Your Profile. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. LinkedIn Help - Profile Does or Doesn’t Appear After Name Search on Web - Why does my profile show or not show in search engine results? It also demonstrates the lack of control brands have over their employer brands. Since I do not usually use the initials, I do not add them to my Company Page but if I DID predominantly use the company initials but was unable to get the initial only version (for example, if another company with the same initials set up their company page first), I could also use the full version above. Professionals are consumers, too. After you get your logo (s) and set up your company page (s), here’s how to link the company page (s) to your profile: Go to your profile and the relevant job. If you DO have a logo on your company page, employees who do NOT have the logo visible in this section are not linked correctly. If you turned your notification settings OFF previously, please remember to turn them back ON when done! UPDATED: 4/7/2016. This is a critical part … (The list not only includes followers' names hyper-linked to their profile, but also their picture and LinkedIn headline). We get a lot of questions from small business owners about LinkedIn so we’re hoping this post will answer some of those questions. • Advertising I did not click on Person A’s name. Click here for a tutorial on how to add your logo to your LinkedIn Company Page. The stream is not yet crowded. If you need help setting up or linking to your LinkedIn Company Page, please give me a call at 212.664.1872, As we start the new year and talk about goals for 2021, I would first…, Recently, a client of mine, Michael Feeley, wrote to update me on his success with…, Dan Edds, a client and first time author, wrote to update me on his progress…, This morning, a client sent an update on her job search and her success with…, CLICK HERE to begin your FREE Constant Contact Trial, Copyrights © 2021 All Rights Reserved by LisaMarieDias Designs, Here is a quick #tutorial on #howto correctly link to your company's #LinkedIn Company Page. Employers and recruiters might suspect your account is fake, and even if not, they’ll wonder why you don’t have a photo when practically everyone else does. 6. Creating a new app indicates that the only possible options are r_basicprofile, r_emailaddress, rw_company_admin, and w_share: TLDR: they have locked down the API and restricted the usage to an extremely limited set of access points. Fortunately, you can see from the logos, which one I want to link to. The company partnered with LinkedIn to provide company data, such as company overviews and revenues. 3. I’m not sure where the company is headed, but they’re acquiring tools for their benefit that will make our experience of LinkedIn use better overall, with the exception of Customer Service. • Social Media, Your email address will not be published. On my google search, I found someone else’s (person B’s) linkedin profile. Note that you also have the option to EDIT THE DISPLAY NAME of the company you list in your experience section. When this is the case, I would suggest ‘LisaMarie Dias Designs (LMDD)’. Here is a quick tutorial on how to correctly link to your company’s LinkedIn Company Page. How to Add an Employee to a LinkedIn Company. Click the edit pencil at the top right of that job’s section. Nor will you be displayed, on the company page, as an employee of the company. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page. Use this option if your company page name is not the name you want to be found for. Click on that link, click SAVE and you are done. Click on the circle to change from on to off and visa versa. Marketing can get expensive if you’re paying for advertising and small businesses need as much exposure as they can get. What information should be on each page? Once you have correctly named the page, the next step is to ensure that everyone who works for the company, is correctly linked to the LinkedIn Company Page. The group is not used for the API call but is included here if you want to use these on an interface. You should have a company page is so that you can list a place of employment on your personal page. then this post is for you. Many people overlook the profile summary section, which is unfortunate because it's one of the first things hiring managers and recruiters see on a LinkedIn … All of your connections will now be in your LinkedIn network. LinkedIn has high authority on search engines. Look for the CORRECT option – which will not necessarily be the first you one see – and click on it. 1. Even though it's not accurate, and could possibly be an issue for a prospective employer, it doesn't advertise the fact that you're out of work. Facebook makes updates all the time, but at least they tend to address user issues and fix things where possible. Company profiles are built with information gained from Capital IQ and LinkedIn user data. What’s the difference between a personal and a LinkedIn company page? LinkedIn’s Company pages allow users to explore companies of interest and receive company updates and industry news, as well as research each company’s products and services — […] Many companies have multiple names, often a full name and a version with initials – for example, ‘LisaMarie Dias Designs’ and ‘LMDD’. Include this information on your LinkedIn Company Page: Yes, you do. Scroll down to the ‘Experience’ Section – note that you DO see my logo here, that indicates that I AM linked... 3. similar to what is on the About Us Page of your website, LinkedIn company page is also good for improving your SEO, How to Make Remote Working Successful for Your Business, How to Use Social Media for Local Internet Marketing, List work experience including your current and past positions, awards and honors, and licenses, Like, share, and comment on your connections’ posts, Participate, post, and comment in LinkedIn Groups, Correspond via message with your connections, Follow companies and businesses (like your own LinkedIn company page), Post links to blog posts from your company’s blog, List open positions for jobs at your company, Drive engagement by posting blogs, pictures, articles, Sponsor updates to get information in front of a larger audience, See how people interact with your posts via analytics, Pay for advertising to promote your company. Foster internal engagement through a trusted, employee-only community on LinkedIn via the "My Company" tab “We struggle with brand awareness outside of the scientific community. That new connection that you made at a church event might be redoing his master bathroom and upon connecting with you on LinkedIn and seeing those before and after photos, hires you the next day! Although a company page may show past and current employees, only current employees will show up … When you need to learn more about your current industry or find a potential business partner for a big deal, LinkedIn gives you tools to do some research. Save my name, email, and website in this browser for the next time I comment. I clicked on the profile as it is a public account without signing in linkedin. By having a business page, people can easily find out more information about your business or company by clicking on the name of the business and accessing your LinkedIn company page. With millions of jobs on LinkedIn, find one meant for you. What is LinkedIn for Small Business? You may list a company in the experience section of your profile but if you are not linked correctly, clicking on the company name will not take you to the LinkedIn Company Page. This allows you to be correctly linked to the ‘WXY&Z Lawyers’ page but still have only ‘WXY&Z’ as the company name displayed. Company pages help users learn about your business, brand, commercial services as well as job opportunities. Here are the answers about your small business and LinkedIn. Even if you are your business, you should still have a LinkedIn page for yourself and a LinkedIn page for your business. If someone is looking for a consultant, they’re going to want to be able to get more information. That’s why we’ve made it our mission to help small business leaders connect with what you need to grow your business. No one knows where their next customer will come from. You never know who you’ll connect with on LinkedIn. Here is how to correctly link to your Company’s LinkedIn Company Page: NOTE: All the following screen shots are taken on the desktop version of the LinkedIn platform. Or if your firm is only known by its initials, you could use something like ‘WXY&Z Lawyers’. The easiest way for them to do that while on LinkedIn is by clicking on your company name listed on your personal page and visiting your business page. I highly recommend adding your LOGO to the company page as well, for branding purposes and to get additional visibility for the company on your employee’s personal profiles. Here are just a few reasons: 1. It's also the easiest solution, especially on a short-term basis. When at all possible, be consistent with naming, and visual branding, across all platforms. LinkedIn personal page describes you and your professional background—education, licenses, experience, etc. For branding purposes, and to be found when people are searching for you, you can probably use the shortened version. Not Listed | 1,503 followers on LinkedIn. "The merger between LinkedIn Corporation and a wholly owned direct subsidiary of Microsoft Corporation became effective on Dec. 8, 2016. Leverage your time and wallet by using LinkedIn to share your status updates and blog posts to reach even more people. So I searched someone’s name (person A) on google. Welcome to LinkedIn for small business. Log into LinkedIn and go to ‘Profile’ and then ‘Edit Profile’ in the drop down menu 2. In 2004, the company reached 1 million users, in 2006 it had its first profitable month, and in 2007 it hit 10 million users. This is endemic across all social media platforms, and a reflection on the digital space we now operate in. Required fields are marked *. A new pop up window will appear. This is not unique and it’s not LinkedIn’s fault. Include this information on your LinkedIn Personal Page: Think of your LinkedIn Company Page like your business’s Facebook page. 2. • Google My Business And the LinkedIn team did not disappoint. Next, it is time to tell what your company is all about. Here are some things that you can do with a LinkedIn Personal page: Similar to a Facebook business page, your LinkedIn company page should be used to share and post company news, blogs, and relevant information. Start typing the correct company name – notice that as you start typing, LinkedIn will provide options. Page ( with your business, similar to what is on the about page! Page of your LinkedIn company page past it in the initial candidate search process will now be in your section... Next customer will come from has nothing to lose by using LinkedIn s name start typing, LinkedIn provide. Headline ) industry list to be incomplete your profile is viewed up to 29 more! 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